Marketing Executive

Posted 19 May 2020

Medical Protection Society

Leeds (Marketing / Products)


Job Type:contractDuration:18 months
Category:Marketing / ProductsRecruiter Reference:mps/TP/3034/611
URL for Applications:Apply HereSalary:£31000 - £35000

The purpose of the Marketing Executive role is to translate and distil segment specific marketing strategies into cohesive and intelligent plans to bring success to campaigns, scheduling annually for maximum impact to achieve acquisition volumes, greater engagement and retention targets

Job Description
  • 12% company pension contribution (3% from the individual)
  • Annual bonus scheme up to 10% (for permanent roles)
  • Private Medical Insurance
  • Health Care Cash Plan
  • 25 days annual leave, plus bank holidays
Main Responsibilities
  • To lead, participate and facilitate completion of relevant businesses cases and briefs to deliver well-constructed marketing literature / campaigns
  • Contribute to the development and delivery of the Brand and Marketing strategy to plan, cost and quality
  • Support and lead where required on assigned Business Development and Engagement projects affecting MPS wide and roll out other projects/initiatives within Business Development and Engagement ensuring delivery of projects to time, cost and quality and that can demonstrate a return on investment
  • Work closely with Business Development and Commercial Services to develop powerful creative propositions that appeal and are relevant to members and deliver personalised propositions
  • Monitor and provide robust challenge of emerging people risks and issues arising from business activities which fail to deliver appropriate and consistent outcomes for members or are likely to have a material adverse effect on the Group, its operation or financial security
  • Identify critical issues, trends and opportunities within MPS’s diverse member / client base targeting activity appropriately to achieve pre agreed objectives
  • Develop marketing tactics and  quarterly campaigns including recommendations for sponsorships and events to support new business acquisition, generate engagement and achieve retention targets
  • Support a culture of continuous improvement to drive operational efficiency and great member experiences and outcomes.
The Ideal Candidate
  • Sound knowledge of marketing and marketing communications planning
  • Sound  knowledge of campaign delivery and development processes
  • Knowledge of marketing strategy development
  • Ability to translate strategy into actionable marketing and campaign plans
  • Familiar with developing annual marketing plans to drive acquisition, engagement and retention
  • Able to and executing campaigns at a strategic level as well as day-to-day implementation
  • Ability to track results and effectiveness and develop solutions to overcome challenges and under performance
  • Ability to judge copy and creative objectively
  • Ability to report analyse and provide appropriate commentary on campaign performance metrics
  • Experience of using insight to drive action in marketing plan development
  • Proven experience in delivering effective marketing plans with a strong understanding of marketing techniques and tools across all mediums
  • Experience of implementing multi-channel, multi-country campaigns
  • Experience of marketing campaign effectiveness measures
 
About The Company

Medical Protection Society (MPS) is the world’s leading protection organisation for doctors, dentists and healthcare professionals. We protect and support the professional interests of more than 300,000 members around the world, in countries as diverse as the United Kingdom, South Africa and Hong Kong.

We strive to be much more than a last line of defence by being at our members’ side at every step, offering support, advice and world-class defence. Membership provides access to expert advice and support together with the right to request indemnity for complaints or claims arising from professional practice.
We continue to invest in our team to ensure that we are delivering the best possible service for members. This was recognised in 2016 when we were awarded an Investors in People Silver award.

How to Apply

Apply Online