Social Media Executive

Posted 15 Apr 2024

SAGA Plc

Ashford Hybrid (Marketing / Products)


Job Type:permanentDuration:
Category:Marketing / ProductsRecruiter Reference:saga/TP/135599/2877
URL for Applications:Apply HereSalary:from £27000 to £32000 depending on experience

Package Description

Everyday our colleagues deliver exceptional experiences to our customers. We believe exceptional work deserves even more exceptional rewards, that's why we have put together an amazing benefits package for all colleagues.

We offer total flexibility over where you work you choose a place that you feel most comfortable and productive, either from home or in one of our hubs in London, Ashford or Sandwich.

BENEFITS AVAILABLE TO ALL COLLEAGUES:

  • Our working week is 35 hours per week, these can be worked flexibly to suit your working style
  • 25 days holiday + bank holidays
  • Option to purchase additional leave up to 5 extra days
  • Pension scheme matched up to 10%
  • Life assurance policy on joining us
  • Wellbeing programme
  • Colleague discounts including family discounts on cruises and holidays
  • Range of reductions and offers from leading retailers, travel groups and entertainment companies
  • Enhanced maternity and paternity leave
  • Grandparents leave
  • Company performance related annual bonus - Up to 5%
  • Income protection
  • Access to Saga Academy, our bespoke learning platform
Main Responsibilities

Our Social Media Executive will be fully responsible for;

  • Building an active, thriving and engaged Saga Cruise community both on our owned channels and the customer groups.
  • Responding to customer comments and queries on daily content, including owning reactive monitoring to identify cruise opportunities to get involved in live moment and liaising with Customer Services for issues management on social.
  • Participating in events with our online community to help grow the organic social channels and boost brand awareness, including live social sessions.
  • Actively suggest ideas for new means of engaging with online communities based on performance, whether new content ideas or tactics such as regular competitions or live sessions.
  • Supporting the Social Media Manager with the management and prioritisation of the organic social plans, including the collation of content, creation, ideation and scheduling of all organic social media posts (feed, stories, reels etc / image, video, copy across Facebook, Instagram, Twitter and YouTube)
  • Supporting the Social Media Manager with sourcing UGC from customers and Influencer activity, sourcing, negotiating, contracting, and managing their outputs on behalf of Cruise.
  • Liaise with Marketing, Design and Paid Media teams, sharing best practice, engagement trends and aligning organic and paid plans.
  • Supporting the Social Media Manager with regular community management reports, weekly performance reports and monthly progression reports to the business, implementing learnings.
  • Championing social media within the business and continually looking for new ways to optimise social media for Saga as a whole.
  • Owning personal development and proactively looking for opportunities to enhance skills or identify training needs.
  • Out of hours social support as/when required. Ability to triage or crisis manage in liaison with PR teams if required.
The Ideal Candidate

Our Social Media Executive will need to demonstrate the following skills and experience;

 

  • Have a social media community management and customer service experience.
  • Knowledge of key social tools including social media management tools, social listening tools (e.g. Hootsuite) and web analytic tools like Google Analytics and Adobe Analytics.
  • Excellent copywriting skills, able to write in brand social tone of voice and tailor responses to social network.
  • Excel at content structure and grammar with exceptional attention to detail.
  • Have a creative eye for design and visual styling, with experience identifying target audiences and devising campaigns that engage, inform and motivate.
  • Hands on experience with software editing tools, with the ability to think strategically and align content with business goals and audience appeal.
  • Analytical mind that can turn performance into meaningful insights that can show the wider business the efficacy of the cruise social media communication strategy.
  • Strong governance and process skills, confident working with and presenting to key internal and external stakeholders.
  • Passion for social media and keeping up with the trends. Keen to drive communication strategy to new levels.
  • Highly organised to deliver work across multiple initiatives simultaneously, with a structured approach to decision making.
  • Project and workflow management: creation of timing plans for developing content and management of content calendars, with the ability to prioritise and operate in a fast-paced environment.
  • Strong networking skills: management of stakeholder relationships, you’ll work in a cross functional team with shared channel access.
  • Previous experience in a social media position agency or client side, or a mix of both.
About The Company

Over the past 70 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. The Saga brand has become one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised for its high quality products and exceptional standards of service. These include cruises and holidays, insurance, personal finance and the Saga Magazine.

At Saga we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement. We value diversity not just because it is the right thing to do, but because diverse teams perform better.

Fair consideration is given to applications from all applicants, including those with disabilities and those over who are over 50 as we are champions of age inclusivity. We are an official Disability Confident Committed employer and ensure that our recruitment process is inclusive and accessible and we will make reasonable adjustments as required. For more information on our DEI policies please visit our Saga Careers page.

Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.

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How to Apply

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