eCRM Manager

Posted 05 Jun 2023

Southeastern

4 More London Riverside (Marketing / Products)


Job Type:permanentDuration:
Category:Marketing / ProductsRecruiter Reference:seastern/TP/125/1703 - FML/D/046
URL for Applications:Apply HereSalary:Circa £40,000 per annum plus free rail travel

Southeastern is seeking an experienced, talented eCRM Manager to join our busy Marketing department.

Reporting into the Head of Marketing this key role manages and implements Southeasterns eCRM strategy, including email copy and design, the QA process, database management and customer acquisition to deliver ticket sales, revenue and essential customer information. 

Package Description

Southeastern recognises the value of every individual employee and offers benefits that reflect this.

As well as a generous salary, we offer an comprehensive benefits package which includes;

  • A Contributory Final Salary Pension Scheme 
  • Free rail travel on Southeastern and GTR rail services (extends to family members for leisure/educational travel)
  • After a qualifying period, reduced rate travel on other train operators, including European services
  • Up to 25 days annual leave entitlement (plus bank holidays)
  • Private healthcare
  • Access to an array of discounts for retail and leisure products through our benefits scheme.
  • Family friendly benefits including enhanced maternity/paternity leave, parental leave and carers leave.
The Ideal Candidate

To be considered for this role we recommend you demonstrate the below in your application;

Our perfect candidate will be highly commercial with an understanding of how to use eCRM to engage and inspire our customers to travel by train.

Someone with excellent working knowledge of data manipulation and reporting tools within an email marketing platform including both Excel and Power BI.

The right person will have the ability to develop and utilise database segmentation and targeting via transactional data with a passion for analytics and data, together with the creative flair to create stand out customer email campaigns.

About The Company

About Southeastern

Southeastern runs train services into London from Kent and East Sussex, operating almost 1,700 trains a day, carrying more than 400,000 passengers, serving 176 stations and covering 540 miles of track.

Just over 4,600 employees - mostly from the communities that we serve - work together to provide this vital service and we are looking to expand our successful team. We have a strong set of values that shape the way we run our business and guide our staff in delivering what our customers need. These are:

  • We aim to be the best
  • We make the difference together
  • We care passionately about our people and our passengers

We are committed to being an inclusive employer, creating a workplace where everyone can come to work, feel safe and comfortable and able to do everything to the best of their ability. Read about some of the great Diversity and Inclusion initiatives our Head of Colleague Experience has been leading on here

We recognise the positive value of diversity and it matters to us that our teams reflect the communities we serve. We welcome and encourage applications from people of all backgrounds.

We proud to be a WORK180 Endorsed Employer for Women. If you would like to know more information about how we are supporting our employees, you can view our policies and initiatives here.

We have also won the Top Employer award at the Women in Rail Awards 2022!

If you have been unsuccessful in the recruitment process for the same/similar position you will not be eligible to apply for a period of 6 months from that date.

All offers of employment are subject to us obtaining satisfactory references (covering all education, training, employment and unemployment in the preceding 5 years and any previous railway employment). We will also complete right to work in the UK and criminal record checks. This is to ensure we are employing the best person for the role and to protect our customers, colleagues and our reputation. We are unable to offer sponsorship to work in the UK. 

This post will close before the intended closing date should sufficient number of suitable applications be received. Therefore, if you are interested in applying for this role, we suggest that you do so at the earliest opportunity to avoid disappointment.

SOUTHEASTERN is owned by SE Trains Ltd, a subsidiary of the Department for Transport’s public sector owning group, ‘DOHL.’ DOHL has responsibility for three rail companies, LNER, Northern Trains Limited and SE Trains.

How to Apply

Apply Online