CRM Marketing Consultant – Adobe Campaign   

Salary £30,000 to £40,000 DOE

Permanent

FT – 35 hours per week

Remote Working *

This is a new role in our growing marketing team for Saga Money (Personal Finance). We have an expanding financial product portfolio for our over 50’s market. In this role you will be key to delivering the implementation of our Direct Marketing Programme for Saga Money. You will devise the CRM campaigns across email and print, using Adobe Campaign and supporting analytics. 

Your key focus as our CRM Consultant will be to drive profitable demand for our portfolio of personal finance solutions to achieve commercial objectives through the delivery of effective and efficient email marketing and DM campaigns. You will work closely with other business units across Saga Plc and our financial partners. This vacancy is a critical part of our scale up journey and strategy for Saga Money. You can be part of this journey in meeting our ambitious growth plans for Saga Money.

** Remote/home working ** Saga work a hybrid approach requiring some team days in our London office. You will need to be within a reasonable commuting distance to London, Kings Cross Hub to undertake this role.

The standard benefits when you join Saga include: 

• Remote working available where possible

• 25 days annual leave plus bank holidays with the choice to buy a further 5 days annual leave per year 

• Free private medical insurance after 1 years' service 

• Workplace Pension 

• AXA Be Supported 

• A range of reductions and offers from leading retailers, travel groups and entertainment companies

Joining us as CRM Marketing Consultant for Saga Money, you will be working closely with the Partnerships Marketing Manager and Acquisition Lead. You will be accountable for the following; 

• To support the design and implementation of our CRM Programme for Saga Personal Finance (online & offline).
• Support the Marketing Acquisition Lead in designing the contact strategy and acquisition plans to deliver commercial objectives across Saga Money products.
• Proactively plan and implement email and DM marketing campaigns to support our commercial objectives.
• Demonstrate the ability to select prospects from the Saga databases for CRM, marketing campaigns and operational comms.
• Build effective & accurate Adobe workflows to facilitate campaigns.
• Be a confident user of Adobe Campaign for cross channel marketing.
• Manage the end-to-end delivery of all CRM campaigns: from creative brief to fulfilment.
• Consistently report on delivery and success metrics. (e.g. Response rates, open rates, click throughs, conversions)
• Be able to recommend changes to the CRM process to improve the efficiency and effectiveness of activity.
• Ensure all materials are in line with product and partners branding guidelines and fully compliant with financial regulations.

Ultimately, you will be the go-to email and DM data & workflow expert for CRM in our Saga Money marketing team. You will need to ensure campaigns are carried out to a high standard, on time and on budget while proactively working with the wider Saga Personal Finance team, wider Marketing Community and Group Data teams to share learnings, ensure best practice is being applied, with a focus on constant improvement & problem solving.

To successfully join us as our CRM Marketing Consultant, you will need to demonstrate the following skills and experience;

• Have previously worked as a CRM Executive / CRM Assistant / CRM Consultant and be a confident user on Adobe Campaign & Analytics.
• Can demonstrate proactive performance and delivery in a B2C marketing role.
• Can work with new and emerging technologies to deliver change and improvement to the CRM function.
• Be self-sufficient and able to work independently at pace.
• Have a flexible approach with a willingness to access additional responsibilities across our team when required.
• Able to measure campaign results translating data into actionable insights.
• Able to balance multiple projects and deadlines simultaneously.
• Be organised with great time management.
• Able to follow set processes that comply with a regulated environment.
• Previous experience in financial services desirable but not essential.

Our values are:

• Precision Pace - Always owning and making things happen.
• Empathy – Always aware of others.
• Curiosity – Always asking why.
• Collaboration – Always one team, the Saga team!

Close date – 8^th June 2023

Interviews will be held from w/c 12^th June 2023

Over the past 70 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. The Saga brand has become one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised for its high quality products and exceptional standards of service. These include cruises and holidays, insurance, personal finance and the Saga Magazine.

At Saga we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement. We value diversity not just because it is the right thing to do, but because diverse teams perform better.

Fair consideration is given to applications from all applicants, including those with disabilities and those over who are over 50 as we are champions of age inclusivity. We are an official Disability Confident employer and ensure that our recruitment process is inclusive and accessible and we will make reasonable adjustments as required. For more information on our DEI policies please visit our Saga Careers page.

​Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.

#LI-Remote”