Deputy Store Manager

Posted 24 Mar 2023


Swindon (Sales / Business Development)

Job Type:permanentDuration:
Category:Sales / Business DevelopmentRecruiter Reference:sofology/TP/47859/1381
URL for Applications:Apply HereSalary:£27,315 - £42,315

At Sofology, sofas are SO our thing - but so are our people! In fact, people are our greatest asset and that’s why we are completely committed to our ED&I strategy, So For All. We are working passionately with all of our colleagues across the business to learn, understand and be completely enthralled into continuing to make Sofology an equal, diverse and inclusive place to work.

We encourage each and every one of our Sofologists to be who they are in a role they feel at home in and we actively prohibit discrimination and harassment of any kind based on race, colour, sex, religion, sexual orientation, national origin, disability, or any other protected characteristic. 

It’s important to us to make sure that we don’t just look for new talent to ‘fit in’ with our culture, but instead, we look for incredible talented colleagues to ‘add’ to our wonderful culture.

We are here to support you every step of the way, if you require assistance with your application due to a disability, you can call or email your Inclusive Recruitment Advisor to assist you on 01942 296484, or



To lead and coach your team to deliver exceptional service to our customers and leave them ‘Feeling at home on a sofa they love’ which will  maximise sales opportunities. You are there to help create a positive environment and proactively drive the store performance to ensure delivery of all areas of People, Service and Standards. 

Sofology benefits
  • A great basic salary & a very generous team bonus 

  • Professional Qualifications

  • Learning & Development, Next generation programme 

  • 30% discount across the group & 15% for friends & family

  • High street Discounts with 100’s of great brands 

  • Contributory Healthcare

  • Pension

  • Your Lawyer

  • Employee Assistance Programme for all colleagues & your household 

  • Enhanced Maternity & Paternity Pay

  • Discuss flexible working & part time opportunities

What you'll be doing
  • Accountable for motivating and inspiring your team through daily morning meetings, regular communication and feedback

  • Ensure world class standards are maintained at all times by ensuring the store is merchandised according to guidelines and with the review of product placement in order to maximise sales and operating standards

  • Working alongside the Store Manager to create and drive a positive environment ensuring that the team make every customer smile and want to return

  • Effectively handle the customer experience

  • Ensure our customers purchase the right product the first time

  • Support on-going personal development through coaching in order to constantly raise levels of performance

  • Ensure all colleagues are equipped to carry out their job role through regular training, coaching and role plays

  • Assess individual performance through observation thus enabling the identification of training and development needs

  • Maintain expertise through up to date knowledge of all colleagues products, services and regular competitor analysis

  • Deputise in the Store Manager’s absence

  • Demonstrate Leadership Qualities acting as a Role Model at all times

Skills/experience .....

Our Deputy Store Managers ooze enthusiasm and are able to influence individuals through their passion and expertise. They are exceptional at coaching and instilling their passion for product and customer experience  into others. They are able to develop others' skill sets by listening and questioning and are able to win hearts & minds by communicating and leading.

A little about sofology

We think choosing a new role and choosing a new sofa have a lot in common. Your old one feels comfy, you’re used to it, and you know exactly where you fit. But a new job - or a new sofa - holds so much potential. Pick the right one and you’ll never look back. You want to feel comfortable, but with enough going on to keep you right on the edge of your seat. Our team is always growing, and we’re constantly shuffling up on the sofa to make room for the newest member of the Sofology family. 

Founded over 30 years ago, we’re true sofa specialists. So much more than just a piece of furniture, we know that a sofa is the one thing that truly turns our customer’s houses into homes.There’s a lot at stake when it comes to guiding our customers to make the right choice for them - that’s why our customer journey is unique in the sofa market. That means no ‘ends next Sunday sales.

How to Apply

Apply Online