Digital Marketing Executive

Posted 11 Aug 2022

Bauer Media Group

Manchester (Marketing / Products)

Job Type:permanentDuration:
Category:Marketing / ProductsRecruiter Reference:bauermedia/TP/132/1139
URL for Applications:Apply HereSalary:

Our Team

The commercial strategy team’s vision is to “seamlessly deliver excellence in everything that we do” and all teams are aligned to delivering this one goal within the framework of the Group Commercial strategy. That individuals are clear on their role within this and have personal KPIs. Delivering on this vision requires a culture of excellence where our 4 key values of bold, curious, positive and connected are evident in the behaviours of everyone in the team at all times.

The Role

This exciting role supports the Strategic Delivery team in generating and delivering revenue through the execution of online and offline activities that drive traffic, qualified leads, and sales.

 We are seeking a passionate and self-driven professional, who is positive, confident, highly organised & a team player, who will be responsible for creating and executing marketing campaigns that achieve defined KPIs. The Digital Marketing Exec will play a key role within the team, managing the commercial marketing activity from campaign inception to post campaign analytics.

You can expect an environment that’s professional, fast paced and full of people that “make it happen” - it’s creative, challenging and somewhere you can grow. Our promise to you is that Bauer Media is a great place to do great work with great people. Our people take an enormous amount of pride in the brands they support.

Like most businesses we are operating a work from home model at present but as we move into agile ways of working you will be required to attend team meetings at multiple locations from time to time.

This role also comes with a laptop and company pension scheme.

Package Description

Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.

  • 25 days holiday + bank holidays
  • Discounted high street vouchers
  • Internal Bauer Academy – Wide range of learning opportunities to support with your Career Development ((4) Bauer Media Group - Academy: Posts | LinkedIn)
  • Opportunity to buy additional holiday
  • Company pension 
  • Cycle to work scheme, tech loan scheme and groups discounts for healthcare insurance
  • Discounted subscriptions on Bauer publications (50%)
  • Thrive initiatives – Wellbeing at Bauer
  • Mental Health Support and 24-hour access to our Employee Assistance Programme
  • Opportunities to contribute to our Belonging@Bauer and Sustainability initiatives
  • Competitive salary in an agile working environment
  • Social team events and Awards

Flexible Working

We want to make sure that we find the right people to work in our teams, and we know that the traditional 9-5, five days a week doesn’t suit everyone. So, we would love to hear from you if you feel you’re a great fit for this role and would like to work flexibly. If you are the right person for this role, we’ll find the right working approach for you. 


Main Responsibilities
  • Responsible for achieving outputs in relation to content, scheduling, sales collateral & internal communication.
  • Manage the calendar of B2B activity- the Prospect Calendar.
  • Work closely with Research & Insights teams to identify market /category trends, opportunities, or threats to support prospect planning.
  • Responsible for clarifying campaign briefs & writing copy for emails, social, video & sales collateral. Copywriting for campaigns targeting a variety of customer segments. 
  • Work closely with the Commercial Marketing Designer to deliver campaign assets that fulfil defined standards & brand values.
  • Execute activity across our email, on air, social & web platforms to engage B2B audiences in line with our multi-platform & SEO strategies.
  • Produce current media packs & sales collateral, regularly updated with RAJAR.
  • Track and analyse all marketing activity and provide detailed reports.
  • Adjust marketing campaigns as needed in response to collected data
  • Provide detailed recommendations for campaign enhancement and future developments to optimise response.
  • Ensure all marketing activities are executed consistently to Bauer standards, as well as OFCOM and Data Protection regulations.
  • Understand social media and the best channels for delivering relevant content.
  • Manage our Bauer Assets SharePoint platform and its content ensuring this is always of a first-class standard.
  • Propose adjustments to the Commercial Marketing strategy based on data and relevant feedback or research
  • Communicate, engage, and share best practice with our sales teams to develop positive & collaborative interaction.
  • Support the Head of Commercial Marketing in developing strategic sales stories to help drive our brand profile across the regions.
  • Help execute and manage content, high impact marketing and other activities on our B2B websites.
  • Work proactively as part of a multi-site team
Person Specification

Digital Marketing Experience

  • The ability to operate website, Google & social media accounts.
  • Evaluate analytics & come up with appropriate courses of action
  • Track marketing performance and return on investment and prepare weekly or monthly reports for management
  • Monitor and report on competitor activity
  • Produce written and multimedia content

Excellent Organisation Skills

  • Practice effective time management
  • Deliver clear & concise written & verbal communication
  • Confidently work under pressure to deliver on objectives to agreed deadlines.
  • To always be self motivated.
  • An analytical thinker & user of own initiative.
  • Thorough & attentive to detail.
About The Company

About Bauer Media Group

Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SMB. Family-owned in the 5th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 15,000 shares a passion – to deliver content and services that are popular with, and helpful to, our customers and partners.

Bauer Media Audio is Europe’s leading digital commercial broadcaster and audio operator. Experts in the power of sound, the company reaches over twenty-five million listeners daily through its market-leading broadcast radio, online services, and podcasts. Spanning 9 countries - the UK, Republic of Ireland, Sweden, Norway, Denmark, Finland, Poland, Portugal and Slovakia - BM Audio owns leading brands including KISS, Mix Megapol, Absolute Radio, Radio Norge, Radio Expres, Radio Nova, Radio 100 and RMF.

Belonging at Bauer Mission statement

People are at the heart of everything we do. Inclusivity is part of who we are. We celebrate diversity in all its forms, and encourage authenticity, knowing that our differences are celebrated.


What we will offer you

Quite simply, our promise to you is that Bauer Media is a great place to do great work with great people. Our people take an enormous amount of pride in the brands they support. They like their team members, and they feel supported by their managers. We all take collective responsibility for our culture, because we know it has a ripple effect out across our brands. That’s why our culture of inclusion at work, Belonging at Bauer, is at the heart of everything we do. Belonging at Bauer is about our dual goals of being as representative as we can of the audiences we serve, and about creating a working environment where all our people feel able to bring their whole selves to work every day. It’s part of everything we do, and everyone who works here is responsible. If you join us, you’ll be an important part of this as well.

Our mental health at work

We’re proud to be the driving force behind the “Where’s your head at?” campaign, which is working to put Mental Health First Aiders on an equal footing with traditional workplace First Aiders. This is a priority for all of us that work at Bauer and we now have fully trained Mental Health First Aiders supporting and working across all of our UK locations.

Bauer Core Values

We are PASSIONATE WITH PURPOSE, creative and commercial…

We know why we are here, and we LOVE what we do!

Our CREATIVE AMBITION and AGILITY takes us further, faster…

You can be as BIG as the space YOU want to fill.


To each other, to our audiences, to our advertisers.


And all ideas are welcome.


We raise it, own it, sort it.

We CARE that everyone feels VALUED and SUPPORTED…

A place where we can all do our best work.


We always have each others back.



For more information about Bauer Media UK please check out our Website

How to Apply

Apply Online