Company Overview

Quotient Sciences is a drug development and manufacturing accelerator providing integrated programs and tailored services across the entire development pathway. Cutting through silos across a range of drug development capabilities, we help biotech and pharma customers save precious time and money in getting drugs to patients.

As a growing and successful business, we employ more than 1,300 talented individuals globally, located at state-of-the-art development, manufacturing, clinical and data sciences facilities in the UK and USA.

Science, Agility and Culture are the core components that define Quotient Sciences, enabling us to do what we do in the way that we do it. People join Quotient Sciences because we are a respected member of the drug development community, driven by an unswerving belief that ideas need to become solutions, and molecules need to become cures, fast. Because humanity needs solutions, fast.

The Role

Are you passionate about digital marketing and marketing technologies? Are you creative, curious and proactive thinker with a positive, "no task is too small" attitude? We have an exciting opportunity for you!

We are looking for a data-driven marketing professional to join a global growing team. Reporting to the Director of Digital Marketing, the Digital Marketing Manager provides results-driven recommendations that improve the efficacy of global Quotient Sciences websites in driving commercial lead generation while elevating the presence of the Quotient Sciences brand globally and across digital channels.

The Digital Marketing Manager works within the marketing department to help with initiatives including but not limited to: management of digital advertising plans with Google/Bing PPC, third parties, directory listings; and management of web metrics reporting, management of Quotient Sciences website, UX/UI enhancements, web content optimization/SEO, web content management, live chat and other web tools.

Main tasks and responsibilities

Digital Advertising

• Create and manage PPC programs with Google and Bing, including monitoring monthly budgets and adjusting campaign creative or spending according to performance
• Plan content for and execute annual digital advertising programs with third parties and trade media on a timely basis
• Report on digital ad performance, identifying actionable plans for improvement as needed
• Working with the Digital Marketing Coordinator/Specialist or Digital Marketing Intern to maintain third-party directory listings and identify new channels for consideration

Web Production, Content Management, and SEO

• Partner with Director of Digital Marketing on the creation of a website roadmap to ensure ongoing improvements to Quotient Sciences’ websites and related technologies
• Lead all web production activities including editing and building web landing pages and forms, uploading and maintaining current versions website content
• Partner with internal and external web development, IT and other teams to troubleshoot and resolve website technical or performance issues
• Collaborate with marketing team to drive SEO in content creation
• Conduct on-site and off-site SEO audits to identify opportunities and resolve issues
• Manage a routine website quality audit (QA) review and maintenance schedule to proactively find and resolve website content and technical issues
• Manage live chat program, including reviewing and testing playbooks to drive better user experiences and user journeys through the website
• Implement and document consistent processes for the Company’s web CMS and tools
• Plan and execute content tests, experiments and enhancements using heat mapping, A/B testing and other tools to improve SEO, lead generation, and user experience
• Perform ongoing keyword research including optimization, discovery, and expansion of keyword opportunities
• Devise and execute methods to track, report, analyze and improve SEO performance

Digital Reporting

• Act as an internal expert on Google Tag Manager and Google Analytics, staying up to date on latest capabilities, trends and best practices
• Track digital marketing performance and identify critical conversion points and drop off points in the digital marketing funnel to optimize user journeys
• Ensure consistent tracking, analysis and reporting of annual website goals and core website KPIs such as pageviews, clicks and conversions in various report formats
• Identify actionable insights and trends from key metrics that help increase conversions from the website, enhan